Money Talks, Bullish*t Walks

For those stepping into the realm of professional photography, navigating pricing structures can feel like a never ending struggle and a tiresome journey. Wade Whitington, a seasoned photographer with over six years of experience, offers insights into the intricacies of pricing, packages and client relations.

Wade confesses to a journey of trial and error in pricing, starting from uncertain beginnings to refining rates over time.

"The best thing for newcomers is finding a price that feels right for what you are giving over. I used to carry a $600 camera with a $200 lens and give 40 photos over that were sub par looking back now and charge $50 an hour with no minimum. I currently charge an open ended hourly regarding the job with a 2 hour minimum meaning I have a set final amount regardless of how long I work with a fee on top for misc and editing."

For newcomers, he advises finding a balance between valuing one's work and setting competitive prices that reflect the service provided.

While Wade doesn't offer pre-packaged deals, he presents clients with options ranging from hourly rates, half-day, and full-day packages.

"I dont offer any packages but the standard hourly, half day and full day rates. Hourly being 2 hours minimum plus. half day being up to 5 hours and full day being over 5."

This flexibility allows clients to tailor their photography experience to their specific needs.

When determining rates, factors such as travel, equipment, time invested, and the significance of the job play pivotal roles.

"Where as you cant charge 5k for a 2 hour long seminar that a company would usually host twice yearly because no one really cares and its usually for internal use only (internally used photos basically are documenting where a companies money has gone, so its just the fat cats looking at them)"

Wade emphasises the importance of assessing the true value of each project before finalising pricing.

Clients should be aware of potential extra fees, including travel expenses and equipment rental.

"I usually just charge 50 an hour for travel where as some people charge per km plus the fee on top so thats something you can work out in your own time. There is also fee's when being interstate called per diems where its basically an allowance to live which are usually $30 per day with most companies."

Wade suggests transparent communication regarding these costs to avoid surprises for both parties.

Clear policies on overtime are crucial. Wade incorporates a grace period and hourly blocks beyond that, ensuring fairness and professionalism in managing extended shoots.

"Dont just lay the law down with this one. If the client is nice then 17 minutes is chill or if you have nothing else on just make sure you are a good person before implying they owe you more money. Returning work is good for business."

Wade includes basic editing services in his packages but charges for additional revisions.

"I include all photos edited because it is too easy these days to smash it out. For video I include first revision free with a fee for anything past that and surprisingly haven't had a second thought beyond that which is an awesome feeling because it means people like my work."

Wade maintains a balance between client satisfaction and fair compensation for his time and expertise.

Wade prioritises timely delivery of edited photos, typically within a week.

"Usually i have enough time after the shoot or I'll make sure i can get an idea to the client within the first couple days. A week is where I usually draw the line"

Rush edits incur extra charges, ensuring clients have options to accommodate urgent needs.

While contracts outlining pricing details and terms of service are advisable, he admits to relying on verbal agreements and established industry knowledge. However, he acknowledges the importance of clarity and professionalism in client relations. Clients are briefed on usage rights, with limitations on commercial usage without prior agreement. Wade further highlights the importance of clarifying usage terms to avoid potential disputes.

Transparent communication is key when addressing additional expenses or project scope changes.

"Just making sure that you clearly let the client know that something is going to change and discuss so that its not just on the invoice and they get a shock."

Wade stresses the importance of discussing any alterations promptly to maintain client trust and satisfaction.

Wade highlights the myriad expenses associated with professional photography beyond equipment, including website maintenance, insurance, and taxation considerations.

"Once you have the gear that isnt the end of it. You need a website, a domain like Wadewhitington.com , insurance, liabilty and fuck dont get my started when you hit the limit of GST. Charging GST is ass and sometimes can push that limit for clients."

Clients are encouraged to recognise the full scope of photographers' overheads.

In essence, Wade's insights help new comers understand the complexities of photography pricing, offering both photographers and clients a clearer understanding of fair and transparent pricing practices. Through open communication, flexibility, and a commitment to client satisfaction, Wade successfully navigates the nuanced landscape of professional photography services with finesse and professionalism.